Wunderbar Festival 2011

Wunderbar Festival nurtures a culture of curiosity by bringing audiences and artists together on journeys of intrigue and wonder. We worked with the team to produce the branding and marketing design for their inaugural festival in 2009 and were very pleased to have the opportunity to expand upon this thinking and visual direction.

The Wunderbar aesthetic is dazzling, bold and standout which matches the nature of their events. We built upon this very distinct identity to include interior design for their city centre hub space, street signage indicating participating venues, team apparel and wayfinding.

The print campaign focused on having the programme as the key information source, and fewer 'teaser' pieces in favour of driving audiences to the redesigned website, and downloadable Wunderbar app.