Press Play 2011

Press Play create unique cinematic experiences in an array of playful spaces and places, in and around Newcastle upon Tyne. Initiated as a festival in 2010, the PP team moved towards an alternate model of producing shorter but more frequent programmes throughout 2011, as always with a focus on exciting and participatory screenings.

Having worked with Press Play since day one, we were delighted to help the collective to make this transition, refining the brochure format to higher run and more bite-sized postcard campaigns and folded leaflets, all driving recipients to register and discover more content online. The website was also re-designed to accomodate more dynamic content including blog articles, archive spotlights and forthcoming features from the programme.

The pinnacle of the year's events came in the shape of the Die Hard Christmas Party, screening this 80s action classic in a tower block replete with terrorists, broken glass, Nakatomi Plaza branding and the LA skyline. It presented a great opportunity to create some visual homages to the key sets from the film, and cemented Press Play's reputation as something really rather special.