Designed & Made

Designed & Made works with the most talented designers and makers from the North of England by nurturing, representing and promoting their work in new and imaginative ways. The organisation has evolved through many guises, having previously occupied a gallery and shop space, to focus on providing tailored support for their members and exhibiting at a wide range of national design expos and shows.

We felt that it was important to maintain the heritage of the Designed & Made logo as the organisation's most recognisable asset. We revisited the spacing of the typographic mark to create a stronger, more legible form and introduced the decorative ampersand as a nod towards the variety of disciplines and more contemporary direction the members represented.

The website was redesigned from the ground up, moving away from a cold over-reliance on white space to a colourful, modern and inviting experience for the user. Behind the scenes, we created a series of incentives for existing and prospective members including a secure login and searchable profile with galleries, a suppliers directory and an interface to contribute to the blog. The result affords the membership a chance to share knowledge and exchange insight into their own practice and projects.

We also commissioned and art directed photography for over 150 pieces of work, unifying the once inconsistent visual content of the site and establishing a high quality house style for the presentation of products.