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After much hard work and soul-searching, we're very pleased to launch the brand new Supanaught website.
It is a design cliche, but being on the other side of the fence as the client for a web build can be quite a daunting task. The aesthetic vision was clear, but it is when you begin to scope and engage with the volume of content that a thorough systemic outline and good user experience design become critical. It reinforces the importance of the site mapping and wireframing stages of a build, and necessitates a solid logic and a good deal of common sense. Less tangible but equally crucial is the feeling - perhaps a word more regularly associated with brand or print design, but essential in expressing the character and tone of the studio.
It has been immensely rewarding to revisit the back catalogue of projects we have been fortunate enough to work on since forming in 2006, and the pieces we elected to spotlight demonstrate the breadth and individuality of the practitioners, companies and organisations who initiated them. Generating ideas which work and have a tangible impact is absolutely part of the 'creative' buzz, but without these dedicated individuals and the dialogues we permit to evolve between us, the process would be rendered devoid of real substance or enjoyment. Those concepts which are born of collaboration and truly allowed to breathe inevitably shine through as the most memorable, exciting and successful, and we hope the project portfolio communicates the thought, pride and sheer graft we invest into everything we do.
Our site would not be possible without the tireless hard work of Andy at band-X Media who developed it for us and reigned in some of our more out there ideas, and Steven (H!) at 4130 Studios who shot most of the beautiful project images you see. And of course all the clients, commissioners, friends and good folk we have had the pleasure to work with over the last six years.
This one's for you.
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